Most sales AI advice stops at “write your emails with ChatGPT.” This module goes further: signal-based qualification, research-grade personalisation, and a pipeline that maintains itself, run against your live accounts and your actual CRM.
Sessions
- Qualification & account researchProspecting on buying signals instead of gut feel. Deep account research with Perplexity: news, hiring, tech stack, triggers. Then ICP scoring with Claude and ChatGPT, benchmarked against your own closed-won history.
- Outreach that earns repliesPersonalisation at scale with Claude and ChatGPT that doesn’t read like mail-merge. Sequence design, message testing, and objection-handling practice against an AI buyer that pushes back.
- Pipeline hygiene & forecastingTurning call notes and transcripts into structured CRM updates with an LLM: next steps, stage changes, risk flags. Forecast reviews grounded in what was actually said on the call, not optimism.
You will leave able to
- Score and prioritise accounts by signals, not intuition
- Research any account in minutes, to first-meeting depth
- Run outreach that is personal at scale, and measurably better
- Rehearse discovery calls and objections against an AI buyer
- Turn every call into a clean CRM record without typing
- Walk into forecast reviews with evidence, not anecdote
Tooling on demand. Enrichment, conversation-intelligence and CRM automation platforms are covered on request and matched to the stack you already run, so what you learn applies to your systems on day one.